NRGI
Good energy at the game
To activate NRGI’s sponsorship of one of the best football teams in Denmark, we used the NRGI brand name (NRGI = “energy”) to reach out to the fan club by rewarding them with different giveaways if they would help create good energy by cheering loudly during the games.
Installing sound level meters throughout the stadium we monitor the sound level at the stadium live during each home game, rewarded fans if they reached levels above 70 db.
After each game fans would meet up in the NRGI facebook group and vote for which rewards would help them continue their cheers - a drum, a bus trip to next away game etc.
