MANCHESTER CITY

THE AR-ENABLED TRAINING KIT

The task was to promote the new Manchester City training kit through the main sponsor:
Asahi Super Dry.

To create buzz around the collaboration and training kit, and to reach broader than the die-hard fans who normally buy the training kits, we created the first ever AR-enabled kit.

Buy, pull on the shirt, open instagram and scan the sponsor logo on the shirt to unlock your potential.

When you move, the shirt will be augmented as a layer on the content you film, symbolising the electrifying energy and power of training. The more you move, the more active the shirt gets.

The AR-enabled training kit turns the kit into more than just a physical jersey. It becomes a perfectly sharable piece of digital fashion that comes to life when people film themselves training - encouraging people to not only buy the kit, but to share online.