THE CREATIVE HOBOS
AN ADvertising adventure
Back in 2015, my previous partner and I decided to quit our jobs in Denmark, pack our lives into 2 suitcases and hit the roads of Europe.
THE goal:
To learn from and get inspired by as many great people, agencies and brands on our way as possible.
Our concept? The Creative Hobos – a traveling creative team offering our brains and hands to agencies along the way in exchange for food and a place to stay.
We created a look and a website, wrote about 1 million emails to ECDs around Europe, jumped on a train and haven’t looked back since.
We travelled to:
Berlin, Lisbon, Madrid, Rome, Milan, Paris, Brussels (and later London, Amsterdam, Johannesburg, Cape Town and Dubai through the Ogilvy network).
We worked with:
Jung Von Matt, Scholz & Friends, BBDO, FCB Lisbon, FCB Milan, Grey, Torke CC, ComeOn, We Factory, Facebook, Ogilvy and Social.Lab.
With brands like: DHL, Microsoft, Acción contra el hambre, Nespresso, American Express, Dove, Philips, Ford, UNHCR, IKEA, KFC, Nescafé, Coca-Cola and Volkswagen.
And Even got some press along the way:
What travelling the world has tought me as a creative:
To easily adapt to new teams and markets.
To build trust with new clients.
To present your half-a-day ideas to some of the world’s best ECDs.
To find truly universal insights. Because we’re all more alike than we think.
To trust your instincts. When the Lebanese production house won’t tell you what you’re eating it probably IS bull’s testicles.
To face a world filled with challenges and divides. And to believe that creativity has the power to change them.
Have a look at the blog: thecreativehobos.com
and Instagram: instagram.com/thecreativehobos